When previous 'do-it-yourself' media institutions such as Youtube and MySpace were purchased by big media companies, the relaxed approach to copyright ceased and the sites became more visibly corporate. For example, much legally posted material has been removed from Youtube and MySpace is now using Gracenote software to clear copyright and intellectual property at the point of download.
SOPA is the Stopping Online Piracy Act. It is a United States bill introduced to expand the ability of United States law enforcement to fight online trafficking of copyrighted material. Court orders have beeen requested to bar advertising networks and payment facilities from conducting business with copyright infringing websites and search engines from linking to these sites. The law would incur a maximum of five years in prison for unauthorised streaming of copyright material. Proponents of the bill say that it protects material and the industry it contributes to. Opponents say that it threatens free speech and innovation and enables law enforcement to block access to entire internet domains because of infringing material on a single webpage or blog.
Corporate intrusion has also led to a huge increase in internet advertisement. For example, they can sometimes be seen at the beginning of popular Youtube videos. Advertisement has become a very large source of income, internet advertising in the UK generates around £2 billion a year- more than 50% of the money made from television advertisements. The money invested in internet adverts has increased since 2007 due to the increased amount of people with broadband connection which led to more spent time online (an opportunity to advertise to a large amount of people).
The internet accounts for 23.5% of all advertising money spent in the UK, while television advertisement spending accounts for 21.9% of marketing budgets.
According to Luhrs (2007), digital media will continue to grow in significance in the foreseeable future.
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